“Pete totally demistified social media for me and gave us an understanding and strategy for the organisation that has really focused us and has already started to yield results. I particularly appreciated that way he blends traditional marketing with social media and his pragmatic and practiical approach.” Andrew Middleton, CEO, Berkshire Community Foundation, October 29, 2011

“Pete is passionate about Social Media and the role it can play in all businesses. He is able to translate the fundamental principles and show you how to make them an integral part of your organisation’s marketing stategy. He will also turn even the most reluctant student into a competent user. Moreover he is great company and a pleasure to work with.” Tracey Sanderson, Sensory Dimensions Ltd, September 5, 2011

“Pete has the ability through his knowledge, expertise and business acumen to realise the Company’s full potential and through social networking open up new avenues that will meet the needs of a small but growing business – increasing client groups and productivity.”  Robert Hubbard OBE, January 18, 2011

“I hired Pete in October 2010 as a trainer for a new placement scheme in which entrepreneurial students develop strategies for successful use of social media in small businesses. Pete genuinely cares about sharing his knowledge and brings the true community essence of social media into everything he does. Pete debunks the social media “gurus” and “experts” and as a true social media participant reassures that it’s all about “people not technology”. Pete worked with us to create bespoke training for a mixed ability group of 10 students, effectively communicating both technical skills and a wider understanding of the emergence and importance of “having conversations online”. Pete is a genuine, passionate and smart individual who can inspire in his delegates a perfect blend of know-how, excitement and confidence.” October 22, 2010
Top qualities: Expert, High Integrity, Creative
Claire Blood, Centre for Entrepreneurship, Henley Business School, University of Reading
hired Pete as a Social Media Trainer in 2010

“Pete’s a real social media guru with an enviable track record. He’s engaging,creative,driven and grounded.He ‘gets’ the fact that people are coming at this from a variety of levels of experience and is able to adapt his approach accordingly. Whether it’s a small business owner looking for some guidance or a large corporate team seeking to implement a strategy, he has the ability to be both practical and strategic…and always works with a sense of fun.Hope to continue to work with Pete in the future.” August 8, 2010
Philippa Williams, Partner, Capability Jane Ltd

“Pete’s promotional activity, based on the different elements of social networking and social media, proved key to the success of the recent Battle of The School Bands event here at The Hexagon. A great event led admirably by Pete.” February 16, 2010
Dan Harris, General Manager, Reading Arts & Venues, Reading Borough Council

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